Are you cited when a shopper asks ChatGPT for the "best [product]"?

More and more buyers decide what to buy by asking ChatGPT, Perplexity or Gemini, not Google. GeoSuite tells you whether your brand is mentioned in those answers, and what to change on your store to land at the top.

The problem you have today

If you run a DTC brand on Shopify, WooCommerce, Magento or PrestaShop — beauty, sneakers, coffee, wine, eyewear, supplements — you'll recognise these.

Google Ads and Shopping keep getting more expensive

CPCs go up every quarter, organic traffic shrinks, and every new campaign has a longer payback than the last. Margin erodes from the traffic side, not the product side.

Your future customers no longer ask Google

They ask ChatGPT "what's the best Italian specialty coffee under 25 euros?" or Perplexity "comfortable running sneakers for overpronation". If you're not in the answer, you don't exist — and you don't even notice, because there's no keyword to check in Search Console.

You don't know if you're ever cited, or how you stack up vs competitors

Traditional SEO tools measure Google rankings. None of them tells you how many times ChatGPT recommended your brand this month, on which queries, and how many times it recommended your direct competitor instead.

Classic SEO is no longer enough

Ranking the product page first on Google doesn't guarantee an LLM will cite it. Generative engines look at different signals: entities, schema, third-party reviews, comparative coverage. Optimising only for Google leaves you exposed.

How GeoSuite solves the problem

An audit built for ecommerce, not a repurposed SEO tool. Compare GeoSuite to other AI visibility tools if you want to see where we sit.

Ecommerce-specific audit

We generate hundreds of realistic buyer-intent queries for your category ("best [product] for [use case]", "alternatives to [competitor]", "[product] under X euros") and run them across ChatGPT, Gemini, Claude and Perplexity. For each query we see if you're cited, in what position and with what sentiment.

Direct connection to Shopify, WooCommerce, Magento, PrestaShop

Connect your store in minutes: OAuth for Shopify, REST API keys for WooCommerce, Magento and PrestaShop. No CSVs, no manual imports. Catalog and categories sync automatically.

PMF score per SKU

Every product gets a composite score that weighs alignment with attributes cited by LLMs, relevance to generated queries, AI recommendation fit and market demand signal. See which SKUs are ready to be recommended and which aren't.

Citation tracking by category query

We track over time how often you're cited on queries like "best running shoes Italy" or "best espresso beans for moka", which competitors are cited instead, and what sources LLMs are using to answer.

Actionable optimization tasks

Every gap turns into a concrete task: "add attribute X to product Y", "create a comparison page vs competitor Z", "get a review on this industry outlet". Not a 60-page PDF — things you can ship next week.

Concrete DTC brand examples

Three short stories. Same shape: figure out where you stand, figure out why you're not cited, ship work on the right pages.

DTC sneaker brand

Initial audit: cited in 12% of "best sneakers Italy" and "eco-friendly running sneakers" queries. Main gap: incomplete Product schema and no comparison pages. After two months of optimization tasks — richer schema, three comparison pages vs direct competitors, five independent reviews — citation rate climbs to 25% and the brand enters the Perplexity shortlist.

Specialty coffee brand

Audit reveals that on "best Italian specialty coffee beans" ChatGPT consistently cites two competitors with stronger origin storytelling. Optimisations: product pages with origin/altitude/process data, FAQ on roasting, reviews on food-and-wine outlets. Three months later it's the top pick on Perplexity for the main category query.

Wellness and supplements brand

Audit shows very high citation on branded queries but almost zero on problem queries ("natural sleep supplement", "magnesium for night cramps"). Work focuses on FAQ schema, content that answers the real problem, partnerships with nutritionists for independent reviews. Problem queries become the main source of new AI organic traffic.

Supported platforms

Four native integrations. Connect the store, we sync products and categories, the audit runs.

Shopify

Official OAuth. We sync products, variants, categories and orders. For optimization tasks we can rewrite title and description directly from GeoSuite.

WooCommerce

REST API v3 keys. Works with any WordPress + WooCommerce install, including self-hosted. Read and write-back on products.

Magento

Adobe Commerce / Magento 2 via REST API and access token. We sync catalog, attributes and categories. Write-back on products, read-only on orders.

PrestaShop

Standard PrestaShop Web Service API. Catalog, categories and orders. Read-only on orders.

Got a custom or headless site? Reach out — the audit still works, we'll just ask for a product export and a public catalog URL.

Common questions from ecommerce operators

Does it work with Shopify?
Yes — it's the platform we started with. Official OAuth connection, automatic sync of products, variants and categories, and write-back directly on product pages to apply optimization tasks.
Can I see which competitors are cited in AI answers?
Yes. For every query where you're not cited — or cited below — we show who got recommended instead, with what sentiment, and from which sources. It's the most useful data point to understand why they win and what to replicate.
Is this different from the SEO I'm already doing?
Yes, and it's complementary. SEO optimises how you rank on Google. GEO optimises how ChatGPT, Perplexity, Gemini and Claude see you — different signals (entities, schema, third-party reviews, comparative coverage) and different KPIs (citation rate, share of voice, sentiment).
How long does it take to integrate my store?
Minutes for Shopify (OAuth) and WooCommerce/Magento/PrestaShop (API keys). The first audit runs within an hour of connection. We don't ask for access to your CRM, email or historical orders to get started.
Can I see the score for each individual product?
Yes. Every SKU gets a PMF score combining attribute alignment with LLM-cited attributes, query relevance, recommendation fit and market demand. You can sort the catalog by score and decide where to act first.
My store is in a very specific niche — does it still work?
Yes. The audit doesn't use category templates: queries are generated from an analysis of your specific store — real products, real attributes, declared target. The more specific the niche, the more room LLMs have to recommend you, and the easier it is to close the competitive gap.

Got a different question? Head to the general FAQ.