Clustering keywords and questions
Give the AI your Search Console or keyword tool export: it groups queries by intent, finds questions with no page and flags where two pages compete.
Guide · SEO and AI
How to do SEO with artificial intelligence
Doing SEO with AI means two different things: using tools like ChatGPT, Claude or Gemini to do the usual SEO work faster, and optimizing your site so that AI engines cite it in their answers. The first saves time, the second (GEO) brings visibility in a new channel. This guide covers both, with practical steps and the mistakes that cost rankings.
TL;DR
Use AI to cluster keywords by intent, draft briefs, copy, meta tags and structured data, and run technical checks, but keep a person on facts, examples and final review: Google does not penalize AI-written text, it penalizes content mass-produced without value. Then also measure how ChatGPT, Gemini and AI Overviews describe your brand, because part of search now ends there.
What AI can do in SEO work
The real gain is on repetitive work. Decisions (which pages to build, what to cut, what to promise) stay yours.
Content briefs and structure
Main question, sub-questions, section headings, sources to cite: a good brief in minutes, to complete with what only you know.
Titles, meta descriptions and FAQ
Title variants under 60 characters, descriptions under 160, FAQ from real user questions. To pick and edit, not to publish in bulk.
Structured data and technical checks
JSON-LD for Article, FAQPage, Product and Organization, redirect rules, robots.txt, server log analysis. All to validate with Google's tools before going live.
Six steps to do SEO with AI without losing quality
Order matters: data before text, review before publishing.
1. Start from real data, not from the prompt
AI does not know search volumes and often makes them up. Keywords and questions come from Search Console, Google's suggestions and a keyword tool.
2. One page per intent
Have queries clustered by intent and give each cluster a single page. Two pages on the same question steal rankings from each other.
3. Have the brief written, not the finished article
Ask the AI for the structure and the questions to cover, then add examples, cases and numbers only you have. That is what sets the page apart from every other one written with the same prompt.
4. Review by someone who knows the topic
Check every fact and number at the source. Sign the content with a real author: experience and expertise (E-E-A-T) weigh more than style.
5. Generate meta and structured data, then check them
Title and description lengths, schema consistent with visible text, validation with Google's Rich Results Test.
6. Measure on Google and on AI engines
Rankings and clicks from Search Console, plus how often ChatGPT, Gemini, Perplexity and AI Overviews cite you. It is the part of SEO classic dashboards do not see.
Mistakes that cost rankings
They are the usual SEO mistakes, but AI makes them easier and faster.
Mass-produced content
Publishing hundreds of generated pages to catch keywords falls under scaled content abuse in Google's spam policies, whoever writes them.
Made-up numbers and sources
Models produce plausible but false statistics, studies and volumes. A wrong figure on the page costs trust, and AI engines that cite sources tend to drop those who get it wrong.
Everyone's same text
The same prompt gives you and your competitors the same article. Without your own examples, data and opinions the page has no reason to rank above the others.
Optimizing for Google only
Part of search now goes through ChatGPT, Perplexity and AI Overviews. If you do not measure how they describe you, you do not know what you are missing.
FAQ
- Does Google penalize AI-written content?
- Not if it is helpful. Google judges content quality, not how it was written; what is banned is content mass-generated to manipulate rankings.
- What is the difference between SEO with AI and GEO?
- SEO with AI uses artificial intelligence as a tool to rank on Google. GEO (Generative Engine Optimization) optimizes the site so that ChatGPT, Gemini, Perplexity and AI Overviews cite it. You need both.
- Which AI should I use for SEO?
- For writing and restructuring, ChatGPT, Claude and Gemini are roughly equivalent: feeding them real data matters more. To know how AI engines describe your brand you need a GEO analysis tool like GeoSuite.
- Can AI replace an SEO consultant?
- It speeds up repetitive work, not decisions: which pages to create, what to cut, how to handle a migration remain choices for someone who knows the site and the market.