Location + specialization
Prompts combine city + topic ("bankruptcy law Rome"). You must be indexed on both axes, not just one.
GEO audit by industry
GEO audit for law firms: who does ChatGPT recommend for employment law in Milan?
More and more prospective clients ask ChatGPT "best employment lawyer in Milan" or "law firm specialized in tech privacy GDPR". AI cites 3-5 names. The GEO audit tells you whether you're one and what makes the difference.
Why your industry needs a GEO audit
For boutique law firms AI visibility is a low-cost B2B/B2C lead generation channel. If you're not cited on local and specialist prompts, you lose opportunities daily, and big competitors collect them in your place.
EEAT and authority
LLMs weight author profiles (lawyers with publications), academic citations, presence on specialist portals. Without these, only the most famous names win.
Reviews + ratings
Google Business Profile, Avvo, and sector portals feed the citation graph LLMs consult.
Sample prompts where your brand should appear
These are the kinds of buyer-intent prompts ChatGPT, Gemini and Perplexity surface daily for your category.
- "best employment lawyer in Milan specializing in tech"
- "law firm GDPR and privacy for startups"
- "criminal defense lawyer for cybercrime in Rome"
- "law firm specializing in family inheritance succession"
What we measure
Four objective metrics that translate into actions: brand recall, share of voice, citation sentiment and competitor coverage.
Brand recall
How often you're cited on local and specialist prompts related to your area of law.
Share of voice
Citation share vs large firms and direct competitors in your city.
Sentiment
How AI describes you: profile, target, specialization. Discrepancies vs your declared positioning.
Competitor map
The firms stealing your visibility on high-value prompts in your segment.