Compliance + visibility
Healthcare has strict advertising constraints: you need to produce informational (non-promo) content LLMs can cite as a source.
GEO audit by industry
GEO audit for healthcare and clinics: does ChatGPT recommend you when a patient searches treatment?
"Best cardiology center in Milan", "private orthopedic knee clinic", "fertility specialists in Rome". Patients ask LLMs directly. The GEO audit measures your presence in these answers and why competitors win in your place.
Why your industry needs a GEO audit
Healthcare has a huge gap between top-of-mind facilities (known to the general public) and excellent but under-publicized ones. LLMs consolidate the primacy of already-known brands. Without an audit you don't know if you belong to the "safe" list AI proposes.
Trust signals
LLMs weight academic sources, PubMed presences, medical news, hospital rankings. Without presence in these channels, the famous ones win.
Local + specialty
Prompts combine "city + medical specialty" (cardiology Milan, oncology Rome). You must be intercepted on both.
Sample prompts where your brand should appear
These are the kinds of buyer-intent prompts ChatGPT, Gemini and Perplexity surface daily for your category.
- "best interventional cardiology center in Milan private"
- "private orthopedic knee clinic in northern Italy"
- "fertility specialists in Rome for IVF with fast timelines"
- "best neurology department for multiple sclerosis in Italy"
What we measure
Four objective metrics that translate into actions: brand recall, share of voice, citation sentiment and competitor coverage.
Brand recall
How often you're cited on prompts combining specialty + location of your catchment area.
Share of voice
Citation share vs reference public hospitals, IRCCSs, and competing clinics.
Sentiment
How AI describes you: flagship specialties, perceived quality, wait times.
Competitor map
The facilities stealing your visibility on patient buyer-intent queries.