Showroom + AI mismatch
You've invested in physical retail and digital ads but LLMs cite generalist marketplaces because they aggregate more reviews.
GEO audit by industry
GEO audit for furniture brands: where LLMs cite you when someone wants a sofa
"Best modular sofa under €2000", "Scandinavian-style bedroom in Milan", "Maisons du Monde alternatives with design". For every prompt like this ChatGPT picks 3-5 brands. The GEO audit tells you whether you're one and why the others win.
Why your industry needs a GEO audit
Furniture has long purchase cycles: buyers research 4-8 weeks before purchasing. Increasingly that research happens via LLMs ("something between Maisons du Monde and B&B Italia"). Without an audit you don't know where your brand enters the initial consideration set.
Niche vocabulary
Prompts use stylistic terms ("japandi", "mid-century") that your SEO optimized for "3-seater sofa" doesn't intercept.
Made in Italy mispositioned
Italian craftsmanship value often fails to emerge in AI answers because the site doesn't declare it with structured signals.
Sample prompts where your brand should appear
These are the kinds of buyer-intent prompts ChatGPT, Gemini and Perplexity surface daily for your category.
- "best Italian modular sofa under €2000"
- "japandi furniture brand delivering in Italy"
- "IKEA alternatives with Italian design"
- "artisan furniture stores in Milan vintage"
What we measure
Four objective metrics that translate into actions: brand recall, share of voice, citation sentiment and competitor coverage.
Brand recall
How often your brand is cited on buyer-intent prompts for the sector.
Share of voice
Your share in AI answers vs IKEA, Maisons du Monde, Mondo Convenienza, B&B Italia.
Sentiment
Perceived positioning: quality, design, price. Discrepancies between how you tell it and how AI describes you.
Competitor map
The marketplaces and brands intercepting your primary queries in AI engines.