Audience Radar

What it does

Clusters the queries observed and discovered during the audit into emerging personas, weighted decision factors and intent-shift signals. Answers "who is searching for what, and what do they actually care about".

When to use it

To surface personas you didn't plan for but that LLMs associate with the brand.
To weigh which decision factors (price, quality, support) come out of AI answers.
During content/ads research when traditional targeting isn't enough.

Required inputs

audit_id (required): the audit to pull Q&A and context from.

Example output

{
  "slug": "audience-intent",
  "artifact_ids": ["art-audience-1"],
  "payload": {
    "emerging_personas": ["evaluator", "decision_maker"],
    "decision_factors": [{"label": "price", "weight": 0.4}],
    "intent_shifts": [{"from": "X", "to": "Y", "evidence": "..."}],
    "rationale": "..."
  }
}